Skip to primary content
Skip to secondary content

hogewash

Never pick a fight with a man who buys pixels by the terabyte.

hogewash

Main menu

  • Home
  • About
  • Connie’s Fund
  • DMCA Contact
  • Pronunciation Guide
  • Science & the Bible
  • The Fine Print
  • Tip Jar

Tag Archives: The Other McCain

Journalism and Mental Health

Posted on 7 April, 2021 by wjjhoge
1

The Zeroth Rule of the Internet: Never try to outcrazy Stacy McCain.

Posted in Blogging | Tagged Stacy McCain, The Other McCain, The Other Podcast | 1 Reply

A Rattling Tip Jar

Posted on 28 October, 2019 by wjjhoge
Reply

My podcasting partner Stacy McCain is rattling his tip jar over at The Other McCain. I just hit his nice, friendly yellow DONATE button, and I encourage my Gentle Readers to do so as well.

Posted in Shameless Commerce | Tagged The Other McCain | Leave a reply

Shameless Tip Jar Rattling

Posted on 2 May, 2019 by wjjhoge
Reply

Not for me (although I’m thankful for your support) but for my podcasting partner Stacy McCain. Stacy has some blog-related travel coming up over the next few days. I just hit his tip jar over at The Other McCain, and I’m certain he’d be grateful for your support too.

Posted in Blogging, Shameless Commerce | Tagged Stacy McCain, The Other McCain, Tip Jar | Leave a reply

On Economies of Scale

Posted on 31 January, 2019 by wjjhoge
3

The last few years have been rough on the media business, and the past week has been a real doozy. The media have been crunched between bad economic news (more layoffs) and worse reporting (fake Cohen testimony, fake Vietnam Veteran, etc.). I posted this tweet yesterday as a response to a post by my podcasting partner Stacy McCain—

This morning, Charlie Martin has a post over at PJ Media that expands on the economic wisdom in Pablo’s reply.

Some years ago, I crunched numbers from the New York Time‘s 10K financial statements and found that a single copy of the Times cost them about $4 to print, ship, and sell. At the time the cover price was $1; to make a profit they had to sell more than $3 worth of advertising or something. (Now you know why they, and many other publishers, have turned into tour organizers and sell merchandise.)

A single column of the paper version of the Times costs between 1¢ and 10¢ to print; delivering a similar amount of advertising, with full-color graphics and even video, costs between one and ten million times less, and can be targeted to the guy who just googled for fly-fishing gear instead of everyone on the Upper West Side.

When your competition can deliver a better product for 0.000001 times as much, your business model has big problems.

When new technologies make a product obsolete, it’s time to look for a new business, and that new business will undoubtedly require a new business model. If the cost of entry into journalism is vastly reduced and there are vastly more people able to engage in reporting, then some of those new competitors will drive out some of the old players. That’s the free market at work as people vote democratically with their wallets. As Stacy notes in a post today,

Liberal journalists do not want to admit that their political bias may be a major reason for their industry’s decline, but when the money crunch hits, they insist that their work is valuable to “democracy.” But what did BuzzFeed do to attract hundreds of millions of dollars of investment capital? Quite simply, they figured out how to game the Facebook algorithm for cheap hits with clickbait, which might have been good for BuzzFeed’s traffic numbers but didn’t do anything in terms of creating an informed citizenry.

It seems to me that BuzzFeed’s core problem is that it can generate lots of clicks, but those clicks don’t generate successful advertising impressions. BuzzFeed’s cost per million views may be dirt cheap, but the cost per sale seen by the advertisers is too high. The site’s product does not attract serious, qualified eyeballs for its advertisers. One of the consequences of a free market is that our competitors are free to out-compete us.

So BuzzFeed is laying off 400 employees, 15 % of its staff. That means that they had close to 2,700 people on the payroll. Now, Stacy and I haven’t been able to lose millions of dollars a year of other peoples’ money, but our blogs have generated modest profits. The Other McCain operates with one full-time and two part-time bloggers. Hogewash! gets by with me part-time and the occasional assistance of members of the Vast Hogewash! Research Organization.

To paraphrase Instapundit: You’re gonna need a smaller blog.

UPDATE—This blog is a for-profit operation. While I don’t sell outside advertising, I do have a Tip Jar, I sell stuff via The Hogewash Store, and I have links to Amazon which earn a commission.

Posted in Blogging, Economics, Main Stream Media, Main Stream Social Media, Shameless Commerce | Tagged BuzzFeed, Hogewash!, New York Times, The Other McCain, Twitter | 3 Replies

The Return of the Wombat

Posted on 3 May, 2013 by wjjhoge
Reply

Live at Five is back at The Other McCain. Welcome, back, Wombat!

Posted in Blogging | Tagged Live at Five, The Other McCain, Wombat-socho | Leave a reply

Fear and Loathing in Domain Name Servers

Posted on 7 September, 2012 by wjjhoge
Reply

Smitty writes about another reason to hate IT and ISPs.

Posted in Blogging, IT | Tagged DNS, The Other McCain | Leave a reply

Thank You, TOM!

Posted on 28 July, 2012 by wjjhoge
Reply

While checking out the latest at The Other McCain, I was pleased to see that Hogewash! has the Full Metal Jacket Reach-Around Award spot.

Thank you, gentlemen!

Posted in Blogging | Tagged FMJRA, The Other McCain | Leave a reply
Shameless Commerce! Click the widget to leave a tip— Tip_Jar
More Shameless Commerce!

Hogewash! is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for this blog to earn fees from qualified purchases from Amazon.com and affiliated sites. As an Amazon Associate I earn from qualifying purchases.

Shop Amazon

Yet More Shameless Commerce! Click the widget to shop at The Hogewash Store— hogewashteam_lickspittle_trucker_hat

Blogroll

  • Allergic to Bull
  • Ann Althouse
  • ARRL
  • Conservative Christian Man
  • Conservative Hideout
  • Corner @ NRO
  • Da Tech Guy Blog
  • Dave Alexander & Company
  • eHam
  • Evi L. Bloggerlady
  • Hot Air
  • Instapundit
  • Kimberlin Unmasked
  • Original Velvet Revolution
  • Patterico's Pontifications
  • PJ Media
  • Real Clear Politics
  • Real Clear Religion
  • Real Clear Science
  • Shall Not Be Questioned
  • Slashdot
  • The Lid
  • The Lonely Conservative
  • The Other McCain
  • Volokh Conspiracy
  • wjjhoge.com

Latest Comments

In The Mailbox: 04.1… on Team Kimberlin Post of the Day
Sharky on Solving the Problem of Woke Ma…
mer on Solving the Problem of Woke Ma…
FMJRA 2.0: Yes, That… on Everybody Blog About Rebekah J…
Sorta Blogless Sunda… on A NICER View of Neutron Stars

Twitter Updates

  • Are You Pondering What I’m Pondering? hogewash.com/2021/04/20/are… 25 minutes ago
  • #StarPorn Queta @ZillaStevenson youtube.com/watch?v=mQatg6… hogewash.com/2021/04/20/que… 6 hours ago
  • Team Kimberlin Post of the Day hogewash.com/2021/04/20/tea… 12 hours ago
  • Quote of the Day hogewash.com/2021/04/20/quo… 12 hours ago
Follow @wjjhoge

Top Rated Posts

Follow Blog via Email

Enter your email address to follow this blog and receive notifications of new posts by email.

Subscribe in a reader

Archives

Powered by WordPress.com.