Rush, NYT, and Advertisers

Dan Riehl has a post up looking at the nonsense being floated by some on the left forecasting the demise of right wing talk radio. One reason cited by those hopeful lefties is that Rush Limbaugh might change syndicators. They note that Cumulus, the company that syndicates his show, is losing money, and their spin is that the Rush v. Sandra Fluke tiff spooked too many advertisers. The possibility that Cumulus might have management problems is ignored.

So while drinking my second cup of coffee this morning, I pondered this thought—if it’s only right wing media that’s seeing a slow down in ad revenue during a funky economy, why did the New York Times see its ad sales drop 11 percent and earning fall over 90 percent during the first quarter this year?

An Attack on Talk Radio?

Roger Kimball has a piece over at PJ Media about the possibility of a leftist attack on conservative talk radio that would consist of buying small stations and shutting down their conservative talk programming.

How might that work out?

The failure of Air America in the marketplace suggests that replacing conservative talk radio with leftist jabber would be a financial disaster. Shifting to music formats might or might not be successful for the new owners. Those buyouts, if they happened, would leave conservative talk radio “stuck” on 50 kW clear-channel stations and other major market outlets which wouldn’t be such a bad place to be. Those stations are for-profit operations whose programming is driven by ratings. They will stick with the likes of Rush Limbaugh as long as the stations’ ratings support good advertising revenue.

The marketplace of ideas is not exempt from the law of supply and demand.

How to Silence Rush Limbaugh

Rush Limbaugh is a thorn in the side of the Left. They’ve tried various unsuccessful ways to shut him down. Andrew Kavan offers them a simple plan.

In order to understand how the plan would work, you need to understand what makes Rush Limbaugh successful. He makes his living by poking fun at the obvious disconnects between what left-wing pols and the main stream media say on the one hand and what is going on in the real world on the other. If there were no such disconnects, Rush would run out of ammunition in a hurry.

So the way to knock Rush off his perch is to simply tell the truth. Of course, that may have other disadvantages, but …

UPDATE—Illegal robocalls are probably not a good strategy.

Stupid Is As Stupid Does

There’s a bit of a buzz on the Interwebs about how Carbonite’s stock price has tanked after they dropped sponsorship on Rush Limbaugh’s talk show. Some folks are wondering if the there might be connection.

I think so, but I believe that it is indirect. Any poor managed company will see its market value drop. Carbonite is no exception. The stock price has dropped more than 50 percent since it peaked at around 21 bucks following the IPO. Instapundit takes note that the company lists Ed Schultz, Rachel Maddow, and Randi Rhodes as “trusted spokespersons” in it’s SEC filings. I leave it to the Gentle Reader to asess what this says about the company management’s judgement.

UPDATE–Jeffrey Lord at American Spectator advocates that Mr. Limbaugh’s fans should punch back twice as hard and offers some suggestions on where, in addition to Carbonite, to land the blows.