Slow and Steady Wins the Race

That’s the moral to Aesop’s fable of the Tortoise and the Hare. I remember learning it in preschool when I was 4 or 5 years old. I’ve stuck with that principle over the past 60 odd years, and giving a slow-to-takeoff project time to spread its wings has often been a wise choice. Consider Hogewash! as an example.

This blog will be 2 years old on 24 July. Site traffic this year is averaging around 950 page views per day. It’s taken quite a while to get there. It’s taken focus and paying attention to delivering an eclectic mix of seriousness and humor. And pretty astronomical pictures, a sort of Rule 5 feature for science geeks. Most important, I found a particular story that some folks wanted to follow which I could easily focus on because so many of the major characters live in my back yard.SiteHits

Here’s the record of page views for the site through the first two weeks of this month. Notice that it took three months to get to point of having tens of views per day. It took a year to be reliably having hundreds of hits per day. The in-it-for-the-long-haul approach has been a good business model for me.

Not everyone follows that model. Some folks will kill off a project if it isn’t immediately successful. For example, Ghost Radio Online’s site was registered on 25 June. 19 days later, it’s old-time radio format was gone, and the site was rebranded. A different business model that has yet to find success for that entrepreneur, but it may some day.

Meanwhile, thanks for stopping by and please keep coming back.

UPDATE—You’ll notice that there was a sharp uptick traffic in July, 2012. That was the first month that Hogewash! was Instalanched. Instalanches had a great deal to do with the spikes in traffic last October and November too. Thanks, Prof. Reynolds, and thank you to the Instapudit readers have kept coming back.


If you’re viewing this post on the HOME page, you won’t find my name without doing a bit of clicking around. If you linked directly in to this post, you can look down below and see that it was posted by wjjhoge. If you want to know more about me, there’s a bio on the ABOUT page. If you want to contact me, you can find out how on the DMCA CONTACT page. I don’t blog anonymously on this site.

Some bloggers prefer to remain anonymous. They have their reasons. And some of those reasons are very good ones.

Yes, I lose some of my privacy this way, but I prefer to let folks see me for who I am and my ideas for what they are. I’ve had some minor bother from unhappy readers. It’s never been a real problem. I’ve been harassed in previous circumstances before, and I gave as good as  better than I got.