Roger Kimball has a piece over at PJ Media about the possibility of a leftist attack on conservative talk radio that would consist of buying small stations and shutting down their conservative talk programming.
How might that work out?
The failure of Air America in the marketplace suggests that replacing conservative talk radio with leftist jabber would be a financial disaster. Shifting to music formats might or might not be successful for the new owners. Those buyouts, if they happened, would leave conservative talk radio “stuck” on 50 kW clear-channel stations and other major market outlets which wouldn’t be such a bad place to be. Those stations are for-profit operations whose programming is driven by ratings. They will stick with the likes of Rush Limbaugh as long as the stations’ ratings support good advertising revenue.
The marketplace of ideas is not exempt from the law of supply and demand.