Elon Musk has announced Twitter 2.0 and is taking the company back into startup mode. At midnight PT, employees received an email telling them to expect long hours and high performance standards. They were given until close of business Thursday to either sign on to the new program or take three months’ severance pay.
A few dedicated hardcore engineers will generally deliver a better product than a large team of 9-to-5ers. Think of the Macintosh computer ecosystem versus Windows 95 or the reusable SpaceX Falcon 9 versus the finally flying SLS.
I’ve been on several the kind of engineering teams that Musk is trying to form at Twitter. I’ve even had the privilege of leading one. It can be exhilarating. It can be draining. And it’s for the young. I’ll be 75 on New Year’s Eve, and I’ve had to slow down a bit, but I still find myself working overtime to get things not just right but the best they can be.
Twitter is noticeably better since Musk bought it. I look forward to seeing what he can do with the deadwood out of the way.
UPDATE—Corrected the drop dead date for getting with new program.