Some Radio Ratings

I looked through the radio ratings posted for June, 2021, and pulled the ratings for the main NPR station in a dozen randomly selected markets. The monthly ratings are the stations’ market shares in percent.Their general ratings trend is downward. Indeed, in this sample only one station, WPLN in Nashville, is holding its own. The loss of listeners has been most pronounced in Minneapolis and Washington.

I still listen to the Washington classical music station WETA-FM in spite of the occasional interruptions from NPR newscasts, but it’s been years since I tuned in to WAMU-FM for anything other than their old time radio programming on Sunday nights.

Perhaps NPR should consider reexamining their business model rather than publishing stories expressing envy of Ben Shapiro’s.

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