Nike Takes Sides


While many companies benefit from the political agendas of one side or the other, most try to appear to be more-or-less neutral. That’s a reasonable strategy aimed at avoiding upsetting what could turn out to be a large group of customers. Nike has taken sides, most visibly with their selection of Colin Kaepernick as the face of the next “Just Do It” campaign.

Nike is politically involved in other ways. The Oregonian reports that Nike has given $25,000 to the reelection campaign of Oregon Governor Kate Brown (D).

Nike is poised for an unusual level of involvement in the November election. In July, the company poured $100,000 into the Common Good Fund, a new political action committee headed by Julia Brim-Edwards, Nike’s senior director of government and public affairs.

That contribution came days after Brown met with Brim-Edwards and other representatives of major Oregon-based companies. It also was a couple days before the deadline to turn in signatures to qualify initiatives for the November ballot. Brown’s campaign told Oregon Public Broadcasting the governor helped negotiate a deal to keep a public employee union-backed corporate transparency measure off the ballot. If passed, it would have required Nike and other large companies to disclose sensitive tax details.

Get Woke, Go Broke meets Quid Pro Quo? Or a belief that wokeness confers the right to special treatment? Or stupid marketing and plain-old greed?

Whatever.

I’m wearing a pair of Reeboks.

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