Down at the bottom of the Breitbart Unmasked webpage (No, I won’t link to it.), there’s a series of numbers that increments several clicks upward each time the page is reloaded. It’s a fake traffic counter. Here’s what it looked like just before 9 am ET this morning.Over a million-and-a-half hits! And complete bullshit. At the same time, the all-time page view counter for Hogewash! was ticking past 782,000. Hogewash! is an older blog than Breitbart Unmasked, and since BU has been online, this blog has always had substantially more traffic. Indeed, for the last few months, BU‘s daily traffic has struggled to match an average hour’s at this blog.

So why have the bogus counter? If it were on the Justice Through Music Project or Velvet Revolution US sites, it might make sense. (“Look, see! We’ve got lots of traffic. We’re effective.”) Is the lying so compulsive that … oh, never mind.