Windows RT DOA


That’s the opinion of The Register. (H/T, Wombat-socho) Their article describes the OS as underperforming, overly closed, and running on a device (The Surface RT) that competes with Microsoft’s OEM customers. It criticizes Microsoft’s poor advertising campaign.

Everything the article mentions is a valid criticism, and, taken together, they’re more than enough to sink the product, but the article misses the principal reason for the failure. There was no real niche for The Surface RT as an ubertablet, and Microsoft, unlike Apple with the iPad, has not been able to create one. Other than a few techies, no one I know who wants a lightweight portable device wants a “tablet.” They all want iPads.

Zune. Vista. The Surface RT. Windows 8. When will they fire Steve Ballmer?